An element that has helped spell success for Tesla and SpaceX, apart from their technological achievements, is their video production capability. A SpaceX mission, like today’s launch of paying customers to the International Space Station, is always visually outstanding. And we all watched “Starman.” At last night’s Tesla Texas Cyber Rodeo, we saw views of the massive factory from the sky, along with the increasingly familiar trick of aerial sculpture performed by lighted drones in formation.
(We recognized the doge. Was the large head in the sky Elon Musk’s? Harder to tell. But North Korea must be taking notes. It’s a big step up from stadium flip cards for promoting a cult of personality.)
Tesla supposedly eschews a PR department, but these images have been instrumental in positioning Musk’s companies as cool and innovative. And to that end, Tesla a few days ago released an informative, swooping 1 million cars this year, and Tesla’s reportedly planning to build a second facility there to double that output.
This Berlin video gives you a visual sense of how far-reaching Tesla’s ambitions are.
(Likewise, Tesla produced a similar video of the Shanghai operation last year, though more of that one appears to be shot conventionally rather than by drone.)
Hat’s off to the drone pilot. Ausgezeichnet!