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Chevy’s ad campaign a winner, data shows

“Jeep ads perform well, so the Chevy overperformance is especially meaningful because it’s against an otherwise pretty strong brand,” said Steve Shannon, strategic adviser for EDO. A Fiat Chrysler Automobiles spokesman declined to comment. A Chevy...

FCA, PSA boards said to meet to finalize merger

The boards of Fiat Chrysler Automobiles and Peugeot maker PSA Group were meeting separately on Tuesday to discuss finalizing an initial agreement for a $50 billion merger to create the world’s number four automaker, people familiar with the matter told Reuters....