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Audi plans to launch global ad campaign at Super Bowl

Audi will use the Super Bowl to debut a new global ad campaign. The Volkswagen Group-owned luxury brand confirmed the ad buy on Tuesday, but did not share creative details or the length of the spot. The automaker only noted to Ad Age, an affiliate of Automotive News,...

Brand awareness, new product key to the future

Do you see North America continuing to be McLaren’s leading market? I think it will be. I’m going to say forever, but that’s an awful long time, so certainly for a long time. Just take the demographics, the wealth. It’s almost a bit unfair when...