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Toyota, Lexus adjust auto show strategy to aim at consumers

DETROIT — Toyota and Lexus will remain active in auto shows around the U.S. but aim their displays and their spending more directly at consumers and less at the media, brand leaders told Automotive News on Thursday. “We are making adjustments,” said...
Idris Elba, ex-Ford employee, to star in new EV campaign

Idris Elba, ex-Ford employee, to star in new EV campaign

  Ford Motor Co., which has been using Bryan Cranston as its celebrity spokesman, is adding another star to its marketing mix. Actor Idris Elba will serve as “creative partner” to help launch a Mustang-inspired electric crossover Nov. 17 and appear in...
Atkinson Cycle Engine

Atkinson Cycle Engine

The Atkinson Cycle is a method of internal combustion first proposed by English engineer, James Atkinson, in 1882. The Atkinson Cycle uses a different thermodynamic process than the traditional Otto Cycle common to most gasoline engines. Regardez cette vidéo en...