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Toyota, Lexus adjust auto show strategy to aim at consumers

DETROIT — Toyota and Lexus will remain active in auto shows around the U.S. but aim their displays and their spending more directly at consumers and less at the media, brand leaders told Automotive News on Thursday. “We are making adjustments,” said...

Automakers cutting 80,000 jobs globally as EV shift upends industry

It’s turning out to be one of the worst years ever for auto workers across the globe amid shrinking demand and a tectonic shift in vehicle technology, with Daimler AG and Audi announcing almost 20,000 job cuts in just the past week. All told, carmakers are eliminating...
Idris Elba, ex-Ford employee, to star in new EV campaign

Idris Elba, ex-Ford employee, to star in new EV campaign

  Ford Motor Co., which has been using Bryan Cranston as its celebrity spokesman, is adding another star to its marketing mix. Actor Idris Elba will serve as “creative partner” to help launch a Mustang-inspired electric crossover Nov. 17 and appear in...