Audi will use the Super Bowl to debut a new global ad campaign. The Volkswagen Group-owned luxury brand confirmed the ad buy on Tuesday, but did not share creative details or the length of the spot. The automaker only noted to Ad Age, an affiliate of Automotive News,...
The campaign amounts to a significant effort for a vehicle that is being launched into an EV market that remains niche, despite much hype. Year-to-date, 175,350 electric vehicles have been sold in the U.S, which is less than 2 percent of all vehicle sales, according...
DETROIT — General Motors plans to build four electric vehicles at Detroit-Hamtramck Assembly by the end of 2023, including battery-powered versions of the GMC Sierra and Cadillac Escalade, according to a prominent forecasting firm. The plant, which had been...
