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VW bids farewell to the Beetle with New Year’s ad campaign

It’s part of a larger influencer campaign that will include postings from other Beetle enthusiasts. The TV ad was also slated for NBC’s Jan. 1 coverage of the National Hockey League’s “Winter Classic,” as well as during college football programing, including the Sugar...

Ford takes on Tesla with onslaught of Mustang Mach-E ads, marketing

The campaign amounts to a significant effort for a vehicle that is being launched into an EV market that remains niche, despite much hype. Year-to-date, 175,350 electric vehicles have been sold in the U.S, which is less than 2 percent of all vehicle sales, according...

PSA, FCA must confront excess China capacity under merger

  SHANGHAI — PSA Group and Fiat Chrysler Automobiles, in hatching plans to merge and create the world’s fourth-largest automaker, say they will not close factories. They can probably keep such a promise in most markets, but not with China. PSA and FCA each...