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Toyota, Lexus adjust auto show strategy to aim at consumers

DETROIT — Toyota and Lexus will remain active in auto shows around the U.S. but aim their displays and their spending more directly at consumers and less at the media, brand leaders told Automotive News on Thursday. “We are making adjustments,” said...
SofTex

SofTex

Toyota vehicles come in a variety of seat upholstery types including synthetic leather, known as SofTex. Regardez cette vidéo en français: https://youtu.be/kY2wwGqMSII Subscribe for more: https://www.youtube.com/user/ToyotaCanada/ SEE MORE VIDEOS LIKE THIS ONE: Heated...
The Elevator – A Deeper Dive | Shopper Assurance | Hyundai

The Elevator – A Deeper Dive | Shopper Assurance | Hyundai

In the extended version of this year’s Super Bowl commercial, the elevator makes a few additional stops on our car shopping journey. See how we take the pain out of car shopping with Hyundai Shopper Assurance. Transparent pricing, flexible test drive, streamlined...